George Chopev is member of the Management Board of the National Tourism Board Association.

Strategic, success-driven and highly collaborative Bulgarian investor with a successful 25+ year background building and leading diversified range of businesses in the fields of hospitality, real estate, retail, HoReCa and FMCG. At present occupies the role of Executive Director at BLVD Ltd, owning company of Sense Hotel Sofia, a member of Design Hotels where he personally directed all activities from plot acquisition using interpersonal skill, tact and experience in handling multi-owner land acquisitions, followed by hands-on financing, architecture, design, construction, site completion, implementation and opening of the hotel in 2013.

Exceptionally successful project investment of over EUR 13 million due to its unbeatable location and unique product, managed to date. The hotel is rated as one of the best on the market given its KPIs.