Minister Nikolina Angelkova held a meeting with the Bulgarian EU Commissioner Mariya Gabriel11.11.2017
Minister Nikolina Angelkova held a working meeting with the Bulgarian EU Commissioner Mariya Gabriel on 10th of November 2017.
During the talks Minister Angelkova presented the initiatives of the ministry relating to the digital advertising in the sector. She explained that the use of IT in our country’s marketing is one of the main priorities in the ministry’s work.
One of the latest activities of the ministry was the WTM exhibition in London, which ended several days ago, and the main highlight in the Bulgarian stand was the 3D corner, she noted. Visitors could see on the spot how a printer produces three-dimension miniatures of famous tourist landmarks of our country, the Minister explained.
Our country already has a single platform and mobile application to it, I LoveBulgaria. The platform combines all elements of the tourist sector and was launched last year. The idea is to enable users to make fast and easy acquaintance with the history of Bulgaria. Initially the 100 National Tourist Sites were included in it, and the platform is developing and improving, Minister Angelkova said.
In order to attract funds in the tourism sector the Ministry developed an investment map, the Minister added. She explained that this is set to facilitate businesses and should guide investors to more promising projects.
EU Commissioner Mariya Gabriel welcomed the efforts of the Ministry for digitalizing marketing in tourism. She also noted that she supported the work of Minister Angelkova, making possible the use of digital technologies to attract more Bulgarian and foreign tourists. The EU Commissioner also stated that tourism is one of the lead sectors in the economies of Bulgaria and the EU and therefore it should be developed in order to enjoy the full benefits of all modern technologies.
Minister Angelkova and the EU Commissioner Gabriel agreed with the idea to cooperate in the work on future projects.